Aim:
In Enquiry A you looked at the ground floor land use of the CBD. To what extent would you expect a study of a neighbourhood shopping centre to be similar or different? In what ways?
Hypothesis
You might want to consider:
Type of goods purchased – convenience goods (low order) or comparison goods (high order)
Ownership – large organisation of family business
Area of shop
Shopping patterns of customers
Advantages / disadvantages of neighbourhood centre over CBD
Methods
Questionnaire
Map of ground floor land use
Photo analysis – types of shops / goods bought, quality of shopping environment
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