2. Photo analysis
This techniques could be used to show quality of shopping environment, street appearance, shopping quality etc. You could include small location map on the same page and written analysis. Make sure labels are DETAILED
Photos could have:
Tracing overlays with added details / annotations
Different coloured arrows highlighting different aspects
Coloured dots with a key reflecting different aspects e.g.
· paving quality
· eye catching window displays
· floral displays
· litter bins
· entrances
· surveillance / safety
· shop fronts
· displays
· signs / advertising
· vertical
· zoning
Wednesday, 28 May 2008
DATA PRESENTATION ENQ B
Firstly on either an A3 or A4 Map show the 10 sites chosen for street survey and pedestrian count – could use dots / stars.
EVALUATION - Enquiry A
Was the base map accurate?
Were there any problems with using the classification table? …. Charity shops, Sainsbury’s
Have you collected enough data?
Were there any problems in collecting the data?
What were the disadvantages of the techniques selected?
Map …. out of date? change of building shape?
Photographs … open to interpretation?
How could you improve data collection
Were other members of your group reliable?
Did the data collection cover the whole of Solihull area?
What could you do to improve methods - accuracy?
What needs to be done to increase reliability of methods used – day, time, sampling methods?
How accurate are results?
What could be done to improve accuracy?
How valid are your conclusions?
Which results support hypotheses – why?
Which results reject hypotheses – why?
Why might your conclusions be invalid or wrong?
Can you link any weakness in your conclusions to the results or methodology?
What improvements could be made to the enquiry to increase the validity of conclusions?
Were there any problems with using the classification table? …. Charity shops, Sainsbury’s
Have you collected enough data?
Were there any problems in collecting the data?
What were the disadvantages of the techniques selected?
Map …. out of date? change of building shape?
Photographs … open to interpretation?
How could you improve data collection
Were other members of your group reliable?
Did the data collection cover the whole of Solihull area?
What could you do to improve methods - accuracy?
What needs to be done to increase reliability of methods used – day, time, sampling methods?
How accurate are results?
What could be done to improve accuracy?
How valid are your conclusions?
Which results support hypotheses – why?
Which results reject hypotheses – why?
Why might your conclusions be invalid or wrong?
Can you link any weakness in your conclusions to the results or methodology?
What improvements could be made to the enquiry to increase the validity of conclusions?
CONCLUSION – ENQUIRY A
Did you prove or disprove your hypotheses? Relate conclusions to original hypothesis.
Which research or data analysis enabled you to prove your hypothesis?
Refer specifically to the maps / graphs
Link to geographical understanding
Which research or data analysis enabled you to prove your hypothesis?
Refer specifically to the maps / graphs
Link to geographical understanding
3. Analysis of individual land use A4 maps and photograph
Is the type of land use spread across the CBD?
Is it clustered at all?
Look at the photo
· Location of land use
· What is it that attracts people to this land use?
· Why is it located in the CBD?
· How can it afford to exist in the CBD?
Is it clustered at all?
Look at the photo
· Location of land use
· What is it that attracts people to this land use?
· Why is it located in the CBD?
· How can it afford to exist in the CBD?
2. Analysis of base map divided into squares, table and graph
Where is the clustering located?
Clustering – how big is the area?
What land uses display clustering
What is the % of the total area of the CBD
Explanation:
Accessibility
Competition
Clustering – how big is the area?
What land uses display clustering
What is the % of the total area of the CBD
Explanation:
Accessibility
Competition
1. Analysis of ground floor plan - Enq A
The base map and key show the ground floor land uses in Solihull CBD
You can see which are the most common land uses A - P Which are the top three?
You can see the total number of each of the different categories of ground floor land uses
What are the reasons for the most common land uses?
Competition for land
Accessibility – customers able to reach
much sought after location
high land values - only shops with high turnover and profitability can afford CBD locations.
What is the dominant ground floor land use?
1. Was it specialist shops?
In the CBD there are a wide variety of specialist shops….. book, electrical, hardware, sport, antique shops, jewellers, florists
Specialist shops are located across the CBD … they are different to each other and they are important within the CBD
Explanation…..
CBD is accessible part of the town
Most sought after
Prepared to pay higher land rents to locate centrally because it is important for customers to be able to reach them.
Specialist shops make high profits therefore they are able to afford the high land prices in the CBD
2. Clothing and shoe shops
This land use category shows evidence of clustering as it is mainly located….
Explanation …..
e.g. This is because the shops are selling similar goods and are clustered together to make it easier for the customer to access and so that the shops can compete against each other.
etc.
3. Professional Services and offices – banks, solicitors, architects, doctors, estate agents, doctors, estate agents, opticians, chemists, accountants. Located in CBD as
most accessible part of town
attract a lot of customers
profits
afford the high land prices
Is there any evidence of clustering?
Explanation …..
Selling comparison goods
Customers wish to shop around for different products
From looking at tally chart, bar chart and map are there any land uses not found in the CBD – why?
Not enough space
Land values too high
Pollution
Congestion – adds to transport costs
You can see which are the most common land uses A - P Which are the top three?
You can see the total number of each of the different categories of ground floor land uses
What are the reasons for the most common land uses?
Competition for land
Accessibility – customers able to reach
much sought after location
high land values - only shops with high turnover and profitability can afford CBD locations.
What is the dominant ground floor land use?
1. Was it specialist shops?
In the CBD there are a wide variety of specialist shops….. book, electrical, hardware, sport, antique shops, jewellers, florists
Specialist shops are located across the CBD … they are different to each other and they are important within the CBD
Explanation…..
CBD is accessible part of the town
Most sought after
Prepared to pay higher land rents to locate centrally because it is important for customers to be able to reach them.
Specialist shops make high profits therefore they are able to afford the high land prices in the CBD
2. Clothing and shoe shops
This land use category shows evidence of clustering as it is mainly located….
Explanation …..
e.g. This is because the shops are selling similar goods and are clustered together to make it easier for the customer to access and so that the shops can compete against each other.
etc.
3. Professional Services and offices – banks, solicitors, architects, doctors, estate agents, doctors, estate agents, opticians, chemists, accountants. Located in CBD as
most accessible part of town
attract a lot of customers
profits
afford the high land prices
Is there any evidence of clustering?
Explanation …..
Selling comparison goods
Customers wish to shop around for different products
From looking at tally chart, bar chart and map are there any land uses not found in the CBD – why?
Not enough space
Land values too high
Pollution
Congestion – adds to transport costs
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